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Steve Aoki releases music video for “Pretender” featuring rapper Lil Yachty and indie pop trio AJR

The concept pursues this universal idea that we are all, indeed, pretenders in the way we portray ourselves in a world where we hide our insecurities.

Two time Grammy-nominated DJ and producer Steve Aoki teamed up with multi-platinum selling hip-hop recording artist Lil Yachty and certified platinum pop group AJR to release their hit anthem on insecurity titled “Pretender” first performed on Good Morning America earlier this month. Today, they release the priceless visual to accompany it!

The video, directed by Tyler Yee, known for both his unique narrative approach as well as his witty, often outlandish imagery, emphasizes how we create scenarios on social media to showcase ourselves ‘living our best life’ when it comes to the personas we create for everyday consumption.

 

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